A/B & Multivariate Testing

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A/B and Multivariate Testing
Easy A/B and Multivariate Test wizard set up
Flexibility to control & adjust traffic mix
Test single or multiple elements
Upload & store images on Amadesa servers
Quick preview
Take a Product Tour

A/B and Multivariate Testing
Let your customers’ actions determine what works best. With A/B and Multivariate Testing, you can test images, copy, offers, and an unlimited myriad of elements to improve click through.
Overview
Features
Benefits
The foundation of testing principles, Amadesa’s A/B and Multivariate Testing product allows you to quickly identify which alternative images, copy, offers, navigational components, search box placement or other elements, etc. drive customer engagement.

With the Amadesa Customer Experience Suite™, you have the power of unfettered A/B and Multivariate testing at your finger tips. So whether you want to focus on landing page testing or are looking to modify a checkout path or anything in between, our user-friendly interface features a simple wizard that puts you fully in control.

But don’t just test for testing sake. Sure, it might be fun to prove to your boss you were right about using a list of benefits rather than an image of a customer on one of your key category pages. But the real value of Amadesa’s A/B and Multivariate Testing is in translating your tests into action and results.

Easy A/B and Multivariate Test wizard set up — The Amadesa Customer Experience Suite™ was built with the marketer in mind. Step-by-step instructions guide you from conception to execution with simple, easy to follow instructions.
Flexibility to control & adjust traffic mix — Don’t let inferior solutions force you down the path of a predefined traffic split. If one version performs better, you can route more traffic accordingly.
Test single or multiple elements — Amadesa’s A/B and Multivariate Testing product provides you unlimited ability to test across any Web page.
Upload & store images on Amadesa servers — Need a JPEG or flash video but your designer’s busy trying to create a banner ad or sales brochure? No problem. Get it yourself.
Quick preview — There’s no need to hassle your IT department when they’re tied up with other priorities. You can preview your tests on the platform at your convenience, before going live with them on your website. We’ve put testing in the hands of the marketers.
Rapid learning — As soon as your tests are deployed, real-time results are just seconds away.
Removes IT dependency — By applying JavaScript tags, you limit the need for involvement from your IT department, which means fast deployment. Because when it comes to the Web, speed matters.
Ease of use — There’s no need to create a whole new page to upload to the server, like other providers require, when you create new tests. The simple set up wizard will walk you through the simple steps with a dedicated help center to guide you along the way.
Confidence — The Amadesa platform will automatically check tags for correct implementation. And with Akamai content delivery, you can rest assured that latency will be minimized and load times are immediate. Simple reporting provides you with the results you need to act quickly.
Key Features
Key Benefits
Easy A/B and Multivariate Test wizard set up
Flexibility to control & adjust traffic mix
Test single or multiple elements
Upload & store images on Amadesa servers
Quick preview
Rapid learning
Removes IT dependency
Ease of use
Confidence
Products
Overview
A/B & Multivariate Testing
Segmentation
Behavioral Targeting
RecommendR
PageLift
Reporting & Analytics
Professional Services

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