Amadesa

Grocery stores have this timeless strategy down to a tee. By associating related items or ingredients, customers spend more. In the online world, it’s even easier. Without the limitations of physical aisle space, you can increase engagement by providing recommendations to your visitors. In eBusiness, perhaps it’s increasing your site stickiness by recommending related articles for the user. In eCommerce, the upside is directly measurable by way of increased order values.

Makes a ton of sense, but how do you actually do it? Amadesa can help you match individual activities and product click paths to build associations in real-time. Furthermore, by monitoring trending, you can recognize repeat versus new behaviors for each product association.