Amadesa

Grocery stores have this timeless strategy down to a tee. Associate related items or ingredients, complementary edibles or beverages and customers will spend more. In the online world, it’s even easier. Without the limitations of physical aisle space, you can provide recommendations to you users in order to increase engagement. In eBusiness, perhaps it’s increasing your site stickiness by recommending related articles for the user. In eCommerce, the upside is directly measurable by way of increased order values.

Makes a ton of sense, but how do you actually do it? Bulky inventory catalogs? Leery of cumbersome integration processes? Not sure the best way to generate meaningful suggested recommendations to your visitors? Don’t know consumers’ browsing behaviors? Matching individual activities and product click paths builds associations in real-time. And trending enables the recognition of repeat versus new behaviors for each product association. Contact us to learn more about how to leverage Amadesa’s products.