Amadesa

Content personalization on your web site makes a ton of sense. Serving up distinctive messages and offers to individual customers to make their online experiences more specific, relevant and enjoyable is a great way to increase stickiness. There are many ways to go about developing personalized content. One good approach to content personalization is to look at individual tactics as but just one point on a personalization continuum. On the "one to all" end of the continuum, visitors who come to a site all receive the same content. On the opposite "one to one" end of the spectrum, a unique combination of information, offers, images, etc. across every page on the site is tailored and delivered to each individual.

While most marketers cannot realistically achieve this one to one ideal today, many seek to get as close as possible, knowing that conversion rates and revenue improve with each step taken along the continuum. Whether you’re just looking to start with segmentation by groups to get more personal or leveraging real-time, behavioral targeting to drill down to a more individualized level, we can help. Content personalization efforts can flourish on home pages, category and product pages, shopping carts, forms, subscription and registration pages, and just about any other area of a Web site. Contact us to learn more about how to leverage Amadesa’s products and how we can help you on the journey towards web site personalization.