Amadesa

Amadesa is the only end-to-end Web site testing and personalization solutions provider to deliver full cart, form, subscription and registration optimization via its PageLift technology. It is the only application that offers a comprehensive set of options to test design, templates, layouts, user experience, error messaging and validations, process steps, and more to increase conversion.

With the Amadesa Customer Experience Suite™, your checkout process is examined, evaluated and overhauled to increase engagement, reduce abandonment and drive conversion. From messaging to information flow, Amadesa's PageLift technology separates the graphical layer from the data model, allowing clients to test across the entire page layout.

Improvements in checkout and form completion can translate into tremendous value retention. That's because numerous challenges and problems can arise in the final step of the consumer purchase process to hinder conversion, whether it's confusing instructions, poor flow or problematic field requirements and error messaging. Amadesa can help uncover the necessary subtle (and major) improvements that translate into significant revenue and an increase in conversions.

• A/B and Multivariate test enabled — Driving towards a fully-optimized cart and form relies on a dedicated testing philosophy. Each wave of the PageLift for cart & forms solution provides clients with an analytical assessment of key variables that impact the user experience. As winning versions come to the forefront, additional traffic is routed to the high performing formats and additional variables are tested.
• Process flows and messaging options — No two checkouts or forms are the same. What matters the most in one industry may not be a prerequisite for completion in another. Each site is evaluated and elements tested based on the most appropriate and relevant factors proven to drive conversion.
• Persuasion elements to drive conversion — Every relevant variable in considered. Templates, layouts, instructions, error messaging, validations, visual cues, benefit statements, buttons, click paths, product/offer packaging and more are all fair game. Our best practices can help unveil seemingly innocuous elements that are actually major obstacles to conversion.
• Fully supported via Optimization experts — Clients leveraging Amadesa's PageLift for cart & forms also have at their disposal a full support optimization team. An Amadesa optimization manager will be the client’s liaison with a full development and creative team. As the client's ambassador, each manager ensures that the full powers of the PageLift technology along with the expertise of a seasoned team are synthesized to drive results.

• Decrease abandonment — Each step in a checkout process, subscription or registration form provides potential points for abandonment. Flows that ask for sensitive information early may put off customers. Incomplete forms with insufficient error messaging to guide the visitor may result in a user simply giving up. Amadesa's PageLift for Cart & Forms ensures that a disciplined testing approach uncovers the vital variables that translate into success.
• Enhanced consumer experience — From amount of time spent on each individual step in the checkout process to the highest points of abandonment, Amadesa will help improve the customer experience, reducing frustration and improving loyalty.
• Increased conversion — The aggregate improvements across the entire checkout or forms process result in improved conversion rates. With hurdles removed and compelling calls to action maximized, increased conversions are the natural byproduct.
• Revenue retention — In the end, it all adds up to ensuring revenue at risk gets captured for our clients.