Multivariate Testing
For higher-traffic sites with many opportunities to increase conversions, Multivariate testing (MVT) could be the best option. MVT allows marketers to test several elements on a page, and identify the winning combination of creative variations within each element. With MVT, you no longer have to guess which combinations might work. Instead, you can rely on a statistical model and automated content-generation processes to find the right answer.
While A/B testing is usually specific to a single element or broadly applied to an entire page, multivariate testing provides more details when one version of an element outperforms another, and which combination works best when several elements are tested together.
- Rapid Results - With Amadesa’s Pick-the-Winner technology, you can run any multivariable configuration and get results faster than any other MVT tool.
- Know the Facts – Easily identify the contribution each variation makes to the overall success of that combination.
- Perfect for Page Templates – Use an MVT to determine the best creative elements to use across your product or article pages.
Amadesa’s multivariate testing solution uses full factorial analysis, meaning we run every combination until statistical significance and a “winner” is reached. Full-factorial MVT takes the same amount of time as partial-factorial, but with more reliable results.
- Full Factorial Analysis - Supporting every imaginable multivariable configuration.
- Pick The Winner – Automated test management ensures underperforming combinations are quickly eliminated.
- Clear, Meaningful Reporting - Reports that show each element and the influence it has on overall conversion or revenues-per-visit.
