Amadesa

Extend personalization to e-mail marketing campaigns: Amadesa’s E-mail Content Personalization Module improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to impact each recipient. By enabling senders to dynamically change images within the e-mail in real time and based on explicit delivery rules, each and every e-mail opened gains greater potential for click-through success.

The module provides marketers with flexibility and more personalization capabilities than those offered by traditional e-mail marketing service providers. Additionally, the Amadesa automation mode provides for low management needs once the campaign is live, ensuring that the latest and most relevant content is delivered. The reporting feature offers views based on click-through rate, conversion rate, revenue per visit, average order value and total revenue.

You have similar questions about the efficacy of your e-mail marketing campaigns as you do about your Web site offerings. You want to know whether the content above the fold inspires and entices recipients. You want the option of testing two, four or six different images to capture the greatest ROI. You want your e-mail messages to prospects to be as effective as your online presence; Amadesa’s E-mail Content Personalization Module gives you the tools to achieve those goals.

• A/B test image — Test single or multiple elements to ensure greater click-through success
• Match offers to individuals — Amadesa’s machine-learning algorithms serve up the most relevant image (offer, promotion, etc.) based on anonymous information
• Align e-mail Content to Site Content — A fully automated solution that requires no ongoing management
• Improve performance — Components maximize ROI for all your e-mail marketing campaigns
• Comprehensive reporting feature — Customized views offer results based on click-through rate, conversion rate depending on goal, revenue per visit, average order value and total revenue, if collected

• Improved ROI — By integrating your Web site personalization efforts with your e-mail marketing campaigns, customers receive a 360 degree view of the actions of site visitors, and the ability to leverage data from onsite activity into driving increased email campaign performance
• Cost-effective — The module integrates easily into existing e-mail systems with no need for complex e-mail providers. Once the solution is implemented, it requires low management, making usage costs nearly nonexistent.
• Proven technology — The core technology for Amadesa’s e-mail solution is based on the proven Web site personalization products serving millions of customers daily.