Amadesa

Traffic allocation is a key component in improving conversion. Amadesa's customer Segmentation solution allows the user to set up rules to serve the most relevant content to predefined segments.

With the Amadesa Customer Experience Suite™, it's easy to ensure that whether your customer enters your site from a particular referring search engine, banner ad or pay per click keyword, you can be confident that once they actually land on your site, you're welcoming them with the most relevant, appropriate and consistent message.

If a visitor has a particular product or category in mind, why would you just drop them onto your home page? Instead, route them to the specific product page they were actually looking for. Perhaps you’re an online etailer in the apparel sector? Show images of overcoats and jacket to customers in your cold weather states and visuals of t-shirts and flip flops to yours sunny and warm climate visitors. New versus returning users? Deliver a welcome landing page highlighting the features of your site versus a special offer for the repeat audience. You get the point. The opportunities are endless.

• Enabled for A/B and Multivariate Testing — Not sure which landing pages drive the highest click-through for your Google traffic? Use customer Segmentation strategies to test different versions to determine winners.
• Supports key segment criteria — One size doesn't fit all, so whether your segments behave differently due to geographical inclinations towards certain product categories or brands, or if your customers gravitate towards specific actions based on the day of week in which they are on your site, Amadesa's customer Segmentation feature allows you to deliver customized messaging.
• Flexibility in segment association — Amadesa Segmentation allows for multiple segments to be associated with a visitor. Focus on the most important and impactful criteria for your site.
• Detailed reporting — Get the details you need for each segment in simple yet powerful reporting that provides actionable answers to your most pressing questions.

• Ease of use — Set up rules for each traffic segment and let Amadesa's Segmentation feature do the rest. JavaScript tags ensure that specific and relevant content is delivered to each predefined segment.
• Optimized customer experience — Customer Segmentation allows you to be both compelling and relevant. Traffic segmentations allows you to speak to new visitors differently from seasoned and loyal customers. Have a brick and mortar store with a big 48 hour sale over the weekend? Tailor the landing page message for visitors on Friday but deliver a different page the following Monday.
• Increased conversion rates — By applying A/B testing to your traffic segments, you can understand how and why segments convert differently. Refine the message, image, offer or landing page to drive continuous improvement.
• Enhanced consistency — Your customers have very specific objectives in mind. Don't make them start from scratch when they land at your site off a search result. Providing consistency and relevance translates into increased engagement.