Content Targeting
With Amadesa’s Content Targeting capabilities, online marketers have the ability to easily serve different messages and content to traffic groups based on meaningful attributes like geography, search keywords, referring source, visitor history, time of day and much more. Once segments have been created, A/B or MV tests can be run within those segments to produce additional impact.
Easily tailor messaging, content and images to site visitors based on what you know about the behaviors of different traffic segments. Amadesa’s Content Targeting solution provides insight into how and why segments convert differently, allowing you to continually refine for maximum improvement.
- Better Control - Serve localized banners, test acquisition promotions for new visitors or exclude affiliate traffic from receiving a special offer – all with easy to use and re-use custom segmentation.
- Actionable, Real-time Insight - Proactively learn in real time as visitor behavior and activity patterns emerge.
- Not sure what to target? - Use the reports to track segments and automatically identify opportunities.
Simple set up and management gives you the ability to deliver relevancy and engagement at the segment level. Amadesa also integrates with CRM and external data for additional selection criteria.
- Enabled for A/B and Multivariate Testing - Use Amadesa’s Content Targeting for fine-tuning your creative to your audience.
- Detailed Reporting - Get the details you need for each segment in simple yet powerful reporting that provides actionable answers to your most pressing questions.
- Deep Analysis for Ultimate Insight - See which campaign, promotion, category image or general creative is most compelling for each segment.
