Amadesa

Serve the most relevant and personalized content to users based on individual anonymous micro segment creation. The Behavioral Targeting algorithm dynamically leverages available user data, including IP address, day and time of visit, machine attributes such as operation system, browser and screen resolution, among others – over 100 characteristics in total.

With the Amadesa Customer Experience Suite™, content is served randomly until the algorithm determines the most appropriate content to serve to a specific micro segment. Continually add new content into the mix and the Amadesa Behavioral Targeting solution will match the right content to the right user.

Ideal for banners, promotions and other visual elements, Amadesa’s Behavioral Targeting provides true predictive personalization. Real-time, in-session updating blends available current and past persona behaviors.

• Optimized for anonymous variable collection — Amadesa's Behavioral Targeting anonymously collects available user characteristics, including time of day, day of week, operating system, browser, session ID, IP address, visit ID, referring URL, referring variables, page landed, live tests, profile ID, click path patterns, time on site, time per page, visit recognition, click action taken, completed action and content offered/rejected/accepted.
• Quick preview — The Amadesa Suite allows marketers to preview content options quickly and easily prior to launch.
• In session updating — As visitors engage with your site, their actions and behaviors are captured by the engine, incorporated into the persona profiles and then redeployed in the form of content delivery to complete the analytic loop.

• Ease of use — Amadesa's Behavioral Targeting may be sophisticated in nature, but it's easy to set up. All you need to decide are what content elements you want the algorithm to serve and the predictive analytics takes it from there. Set it and go.
• Right content, right user, right time — The continuous learning Behavioral Targeting algorithm provides real-time, in-session visitor updates so that as the persona profiles change, so too does the content delivered.
• Real-time reporting and analysis — The proof is in the results. Compare traffic using Amadesa's Behavioral Targeting to a control to see the power of the algorithm.