Automated Targeting
With rules-based targeting, marketers must manually construct segment criteria and maintain a running list of identifiers, update it based on analysis and slowly progress through trial and error. Amadesa’s Automated Targeting solution eliminates this complexity and automatically serves the most relevant promotional offer to each web site visitor. It’s a set it and forget it model and, best of all, Amadesa’s Automated Targeting continually learns and improves over time.
Our automated targeting solution is a streamlined approach to quickly and easily matching the most optimal content to each site visitor, without the need for extensive rules tracking. See significant increases in conversion and revenue by letting us do the work of targeting appropriately.
- Ease of Use - Powerful Automated Targeting that is easy to use. Just decide what content variations you want to serve, and our Smart Serve™ Technology takes it from there.
- Right Content, Right User, Right Time - Deliver real-time, in-session visitor updates so that content changes as personas evolve. Leverage over 100 visitor variables to match and deliver the most relevant content in real time.
- Increase Marketing ROI - Increase conversion and revenue while offering your visitors a welcoming, enticing destination where they feel at home and quickly find what they are seeking.
- Real-time Reporting & Analysis - Reports that allow marketers to easily understand the Automated Targeting process. Gain insight into future content types that will likely result in positive performance, the size of micro-segments and the degree of their contribution to overall performance.
Amadesa’s Smart Serve Technology collects hundreds of data points, seeks out patterns, dynamically groups site traffic into micro-segments, and delivers content based on characteristics of site traffic.
- Smart Serve™ Technology - Amadesa’s Smart Serve™ Technology identifies behavior shifts through a serve, record and learn process loop.
- Optimized for Anonymous Variable Collection - Amadesa's Automated Targeting anonymously collects user characteristics without compromising the user’s privacy.
- Quick Preview - The Amadesa Suite allows marketers to preview content options quickly and easily prior to launch.
- In-Session Updating - As visitors engage with your site, their actions and behaviors are captured and incorporated into persona profiles, and then redeployed in the form of content delivery rules to complete the loop.
