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Webinars

Watch Our Webinars On-Demand

Webinars are a great way to learn. Watch Amadesa’s webinars on-demand to learn more about the website optimization industry, best practices, results and more. Listen to industry experts, and gain actionable tips to start improving your business through testing and relevance targeting. Also, download the complete webinar slides for later reference or to brush up on the information presented.

Accelerate Customer Acquisition

What is the best way for time-pressured and resource-constrained marketing professionals to optimize marketing content to accelerate the customer's buying process? It can be done! We'll show you how...

Watch this recorded webinar in which Maureen Bevan, Senior Manager of Acquisition Marketing at Morningstar and our own Katherine Lundeen present an informative and interactive workshop full of practical approaches to test and optimize web content and calls to action.

Topics include:

Prospecting - learn how to optimize traffic to your site.
Acquiring - learn to use testing to convert more visitors into customers.
Retaining - learn how testing will help increase renewals.

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A REVOLUTION IN WEBSITE TESTING & TARGETING: SEE AND ACT ON INSIGHTS QUICKLY & EASILY WITH AMADESA INPLACE

Testing and targeting programs derive their greatest value from the analytics behind them that offer actionable insights into optimization and website performance. Real-time testing and targeting analytics has never been more comprehensive or easier to understand than with Amadesa InPlace, a new onsite, in-context optimization management center. Watch this 30-minute webinar and get the behind-the-scenes look at how you can revolutionize your marketing toolkit, and help your business boom with analytics that drive results. See how InPlace connects the dots by providing an easy-to-use, in context and onsite view of all active tests and optimizations.

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The 7 Secrets of Successful Onsite Testing: The Merchant’s Cheat Sheet for Testing & Targeting

Learn why testing is no longer optional for online retailers in today’s increasingly competitive market. Hear valuable insight gained from research completed by Amadesa and the e-tailing group on website conversion optimization and relevance targeting through 160 merchants. Obtain best practices, current usage trends, results seen and more. Also learn how to get started with your own successful testing and targeting program. Plus hear the e-tailing group's 2010 Holiday Performance Metrics.

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