Content Targeting
Amadesa’s Content Targeting allows you to serve different, customized messages and content to individual traffic segments based on meaningful attributes like geography, search keywords, referring source, visitor history, time of day and more. Once segments have been created, A/B or MV tests can be run within those segments to yield additional impact. Amadesa’s Content Targeting helps you glean insight into how and why segments convert differently. This allows you to continually refine your online offerings to better reflect user preferences, maximizing conversions and revenues.
Amadesa’s Content Targeting allows you to segment users based on browser, geographical location, operating system, screen resolution, time of day, , visitor history, by referring URL, site page URL and an option to pass into Amadesa any data point, whether from a CRM tool, third party data provider or other source. These segmentation options allow you to easily tailor messages, content and images to site visitors, delivering deep relevancy and engagement at the segment level.
Yes! You can target more than one segment in each optimization. Sometimes segments can overlap site users might belong to more than one segment, for example, a user that belongs to the age group 29 and who has arrived at your site as a result of a search in Google.
Amadesa’s Content Targeting empowers marketers with enhanced control, allowing them to cater content, messages and promotions to individual user segments, while learning proactively in real time as visitor behavior and activity patterns emerge. This provides actionable insight that helps drive meaningful site changes, eliciting greater conversion, revenue and user engagement across the site.
Certainly one of the more popular options is to target users based on their geographic location. Selecting countries, states or even cities, delivering an option to meet more localized tastes delivers improved results. Another great example is building consistency between the ad and the initial page shown to the website visitor. Called MessageMatching, the goal is to deliver familiarity in terms of what was viewed and clicked on the ad (or email or search or ….) with the best possible creative and messaging on the visitor’s first page viewed on the site. Many clients may use this for keyword matching, image consistency (from a display ad to a page for example) and much more.
Targeting content is a clear way to be comfortably in control of the visitor’s experience. By taking existing promotions, banners and other content and simply tracking how various segments react to it will lead to unique insights and improved results.
