FAQs - A/B Testing
A/B testing should be part of every website activity. Most marketers focus on search engine tactics (which are a must as well!) but the web is becoming much more dynamic and customers have very different preferences of what to view and how to view it. Amadesa provides the tools to start delivering better experiences to your visitors as they move from page to page.
A/B testing can be applied to virtually any page on your website. Usually, you will find A/B testing of images on a homepage through layout and whole page changes on marketing pages (also referred to as landing pages). Often, an A/B test can be applied to an offer on the header section of a page, in a footer, or to test multiple designs of a page.
A/B testing is a fantastic tool to learn the principles of testing and apply the understanding of how different pages (or images, banners, etc.) can be shown to visitors to produce improved results. A/B testing should be used once a page is built (the control).
A/B testing is a concept taken from direct marketing principles. The core idea is to test alternative content to visitors with a goal of identifying what provides the best response. Typically, A/B testing consists of showing alternative images, banners, copy and text or in some cases different pages altogether.
