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Case Studies & White Papers

Testing and Relevancy Targeting Solutions that Really Work

Read our case studies, and find out how Amadesa has helped companies in a variety of industries reach their strategic goals and increase revenues. Through optimization expertise, and the ultimate combination of functionality and ease-of-use, Amadesa has been able to maximize the earning potential of these companies, regardless of the challenges they face.

Making the most of Marketing ROI through Testing: The 2Checkout Success 2010

When 2Checkout was looking to provide the best user experience possible to the 60,000 plus retailers it services annually, they turned to Amadesa for crucial purchase flow testing. Through a series of 3 tests completed with Amadesa’s A/B and multivariate testing tool, 2Checkout was able to decrease shopping cart abandonment and gain more than 270,000 annualized conversions. This case study explains how.

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TRUSTe 2011: Measuring the Value of Privacy Seals for Customer Websites & Adding Value through Testing

When TRUSTe, the leading Internet privacy services provider, found itself wanting to expand its client base, it turned to Amadesa to compare the conversion rates of different customer Web page versions to validate the benefits of its seal. Through its own testing efforts and offering A/B testing capabilities as a value-added service, TRUSTe was able to capture notable results, and prove value to prospects. This case study explains how.

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Shoebuy.com 2010: Increasing Revenue Per Visit & Average Order Values through Testing

When the need arose to improve marketing ROI, Shoebuy.com turned to Amadesa to gather data to create more optimal, personalized user experiences. By implementing Amadesa’s robust A/B and multivariate testing tool, Shoebuy.com was able to utilize results to create the most profitable combination of website images, copy and promotional offers possible. This case study explains how.

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TESTING READY: THE MERCHANT'S CHEAT SHEET FOR TESTING AND TARGETING

In today’s competitive selling environment retail growth is more often a result of stealing market share than achieving category growth. Merchants must simply get shopping experiences right, where an understanding of one’s customers ensures that tactics and timing are aligned with one’s target audience. Building a disciplined structure along with a relevant and targeted customer experience ensures that merchants will not be leaving money on the table.

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