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E-business optimization provider selected as technology innovator in the “Enabling Tools and Devices” category for 2009

CHICAGO, May 22, 2009 – Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversion activity, today announced it has been selected to the 2009 AlwaysOn East 100 List. The AlwaysOn East 100 Award is given to privately held, emerging technology companies creating new business opportunities in high-growth markets. Amadesa was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

“Marketers want to do all they can to maximize returns in this economic climate, and Amadesa’s track record of helping companies achieve impressive results continues to resonate with e-businesses,” said Rita Brogley, Amadesa’s CEO. “Amadesa’s SaaS testing and personalization offerings not only help them increase conversions and boost ROI; they also help marketers test, personalize and optimize consumer experiences without IT constraints and get more done with fewer resources. It’s an honor to have these successes acknowledged by AlwaysOn.”

Amadesa and the other AlwaysOn East 100 winners will be recognized at the Venture Summit East Conference at the Mandarin Oriental Hotel in Boston, MA, on May 20-22. This two-and-a-half day executive conference is co-presented by J.P. Morgan and Forbes and will feature presentations and high-level debates from the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US.

“It’s no secret that technology and innovation are vital to bringing our country out of economic recession,” said Tony Perkins, founder and editor of AlwaysOn. “The companies on this year’s list have not only created innovative technologies that solve real business problems, but have stimulated economic growth through the generation of new jobs. I congratulate every winner selected for this year’s award and wish them all tremendous success in the future.”

The AlwaysOn East 100 winners were selected from among hundreds of technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

About Amadesa
Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on increasing web site conversions. The Amadesa Customer Experience Suite offers end-to-end web site testing and personalization products to help online businesses maximize revenues, enhance customer engagement and improve marketing ROI. Learn more at www.amadesa.com.

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, GoingGreen East and West, Venture Summit East and West) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

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Media Contact
PReturn Inc. for Amadesa
Kraig Smith
312.432.9405
ksmith@preturn.com

Michelle Taylor
312.432.9407
mtaylor@preturn.com