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Feature enables users to efficiently run all combinations, narrow down to best variation for each element

CHICAGO, June 8, 2010 – Amadesa (www.amadesa.com), the first company to deliver a single platform for website personalization solutions to improve conversion and engagement activity, today introduced Pick-the-Winner functionality for its Multivariate Testing solution at Internet Retailer Conference and Exhibition (IRCE) in Chicago. Pick-the-Winner self-optimization enables users to set multivariate tests to narrow down the total possible combinations of elements by identifying a single best alternative for each piece of creative or aspect of messaging. By allowing e-businesses to test multiple components at once, they can identify more quickly the factors and elements that drive better business results.

Using Amadesa’s full factorial approach to multivariate testing, users can run every combination or recipe until the solution reaches a statistically significant “winner.” For example, if an e-business wants to test user response to three potential headlines, four possible main images and two calls to action, Pick-the-Winner runs all 24 combinations of these elements. Self-optimized business rules consider the key performance indicators, which might include conversion or revenue per visit, confidence and length of initial run. After the user-selected test period, underperforming variations are dropped and remaining combinations are tested until the strongest remains.

“Many optimization vendors ask customers to take extraordinary time and effort to conduct partial factorial multivariate testing, wherein only a subset of combinations run, and then the results are extrapolated across all combinations,” said Pete Olson, VP of product management for Amadesa. “With the latest release of our Multivariate Testing solution, we're offering e-businesses the means to look at innumerable combinations of elements and quickly and automatically identify the most beneficial mixture, without sacrificing additional length of time to complete the test.”

Pick-the-Winner allows for more multivariate optimizations to run, as each individual test will reduce traffic and time – as much as 50 percent less time – to complete. Pick-the-Winner, which was initially successfully deployed with Amadesa’s A/B Testing solution, is a maintenance-free feature that automates and self-optimizes based on initially set business rules. All Amadesa clients using previous releases of the Multivariate Testing module will automatically have access to the Pick-the-Winner self-optimization mode.

Amadesa Resources

• Multivariate Testing solution
• Multivariate Pick-the-Winner
• Amadesa case studies and product overviews

About Amadesa
Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic website of one through personalization and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at www.amadesa.com.