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CRO Vince Beese Will Further Accelerate Amadesa Revenue and Expand Market Reach

CHICAGO, IL--(Marketwire - July 27, 2010) - Amadesa (www.amadesa.com), the first company to deliver a single platform for website personalization solutions to improve conversion and engagement activity, today announced that Vince Beese has joined Amadesa as chief revenue officer.

Since Amadesa's founding in 2005, the company has been at the forefront of helping online businesses deliver optimized, dynamic and personalized websites. Beese, who has extensive experience with rapidly growing companies, will focus on driving revenues to further expand Amadesa's established market position.

Beese was most recently the vice president of sales and business development for TrustedID, where he developed that company's channel strategy to generate revenue through OEM and co-marketing enterprise partnerships. Prior to that, he was senior vice president of sales at Experian CheetahMail, which is a leading provider of online marketing services to enterprises. During Beese's six-year tenure at the company, Experian CheetahMail grew from $5 million in annual revenue to more than $150 million and was acquired by Experian. Additionally, Beese led successful revenue growth efforts for Acxiom Digital and LivePerson, where he was instrumental in the company's IPO.

"More and more, marketers are realizing the importance of personalized website experiences to maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI," said Beese. "As the market matures and demand increases, I look forward to working with Amadesa's strong executive team to help continue its impressive revenue trajectory and build a world-class organization."

"Vince's decision to join the Amadesa team reinforces the value of our website-of-one approach, and his clear vision of how to build upon that strategy will accelerate our market reach," said Rita Brogley, CEO of Amadesa. "In all his prior positions, Vince succeeded in strengthening effective sales and revenue programs, and we're confident that he will help Amadesa continue to enable marketers to achieve impressive results with online content testing and personalization."

"Marketers are eager to capitalize on innovative solutions that help them meet critical business goals," said Avi Kedmi, founder and CTO of Amadesa. "As more and more organizations turn to Amadesa's well-regarded software and support solutions to keep pace with their rapidly evolving, highly competitive markets, we're preparing for the next stage of the company's growth. Our new CRO is an important step in that process."

http://www.marketwire.com/press-release/Amadesa-Appoints-Chief-Revenue-O...