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Shoebuy.com Uses Amadesa's Customer Experience Suite to Increase Revenue per Visit and Average Order Values
Press Release
March 1, 2010
Online Retailer Improves Marketing ROI With Amadesa's Testing and Segmentation Targeting Solutions
CHICAGO, March 1, 2010 – Amadesa (www.amadesa.com), the first company to deliver a single platform for Web site personalization solutions to improve conversion and engagement activity, today announced that Shoebuy.com, one of the largest retailers of footwear and related apparel on the Internet, is using the Amadesa Customer Experience Suite™ to provide visitors with unique, relevant and compelling shopping experiences. By implementing Amadesa's A/B and Multivariate Testing and Segmentation Targeting solutions, Shoebuy.com increased its revenue per visit and average order values.
February 8, 2010
Amadesa and its partner TRUSTe will co-host “Personal Oasis,” a VIP after hours event featuring a DJ and hosted bar, to celebrate the new partnership on Tuesday, Feb. 23, at eTail West. The event will be held at Costa’s nightclub, located at the Desert Springs, A JW Marriott Resort & Spa, in Palm Desert, Calif. This is an invitation only event. To request your invitation, e-mail sales@amadesa.com or call (866) 321-8245.
February 2, 2010
eTail West attendees invited to celebrate partnership on February 23, at Costa’s nightclub in Palm Desert, Calif.
CHICAGO, February 2, 2010 – Amadesa (www.amadesa.com), the first company to deliver a full suite of Web site personalization solutions that improve conversion and engagement activity, today announced a partnership with TRUSTe, the leading online privacy seal and trust assurance service, to test and prove the effectiveness of the TRUSTe seal on client Web sites.
November 10, 2009 — Anne Holland's Which Test Won
Amadesa customer, Mountain Equipment Co-op's 404 page is this week's example on Anne Holland's Which Test Won. Check it out and vote on which you think is the winning version. http://whichtestwon.com/404-test/
Search Extension
Article
November 10, 2009 — MediaPost
Search Marketing journalist, Matt Greitzer, writes about the most efficient opportunities marketers can explore to extend their search marketing campaigns. Says, Amadesa is an easy to implement technology-based solution for Site-Side optimization.
November 5, 2009
We are excited to let you know that we are hosting one of the largest social networking events for Web Analytics professionals on November 18 in San Francisco, and we’d like you to be our guest.
The event will take place at Harlot SF at 6:00 PM RSVP Today
Homepage Overlay Boosts Subs
Article
October 20, 2009 — MarketingSherpa's SherpaBlog
MarketingSherpa's Adam Sutton blogs about PETCO's email registration overlay ad test. See the actual creative and learn about the offers tested.
The New Low-Hanging Fruit
Article
October 16, 2009 — Media Post
Pete Olson, Amadesa’s VP of Product Management, shares his insights on site-side opportunities that online Marketers can tackle today to dramatically enhance customer engagement and boost ROI.
ITA Member Q&A: Amadesa
Article
October 12, 2009 — Illinois Technology Association
Amadesa's CEO, Rita Brogley, shares her insights on the past, present and future of Amadesa, and how personalization will invigorate the customer experience and dramatically improve conversions and KPIs for site operators. Rita also discusses the challenges and opportunities for Midwest-based technology firms.
September 22, 2009 — Website Magazine
Website magazine’s Peter Prestipino highlights the notion that sometimes, the best way to stimulate action is to illustrate results. This is especially the case when it comes to web site segmentation and personalization, a critical effort where many online merchants still lag. Mr. Prestipino writes about PETCO’s impressive 400 percent increase in online email signups and 18x return on investment, and how this online retailer’s successes can be a wake-up call for other online marketers.
