B2C Technology Company

Before engaging Amadesa, the client was experiencing high website close rates, but wanted to maximize visitor traffic and sales. By improving the checkout flow, finding the right persuasive terms and clarifying the checkout process to reduce and consolidate the steps, they were able to accomplish their goal.

Results
+7% lift in checkout completions for the renewal purchase process leading to gains of $15.6 million per year.

B2C Lifestyle Client

The client came to Amadesa because they were spending heavily on paid searches to drive traffic, but not having the success they anticipated. By redesigning their shopping cart experience to convert a single page flow into a multiple step approach, although counterintuitive to design, the results yielded significant gains. Furthermore, reducing the number of products they offered helped them generate even higher returns on more popular items.

Results
Average 73% gain in effective revenue per visitor in the past three months leading to gains of $1.2 million per year,

B2C Lifestyle Client

The client was challenged with traffic that came through both online and offline sources, and needed a better system to deliver targeted marketing messages to increase lift. Amadesa helped repackage the services offered, highlighting specific products to test uptake. By enabling several screens to collect user data involving ‘controls,’ or usability improvement tools, the client was able to resolve issues in real-time. Ultimately, Amadesa helped the client identify and clarify the user flow to reinforce their marketing messages throughout each step, greatly increasing conversions and revenue potential.

Results
+42% increases in visitor conversion leading to $1.1 million revenue improvement per year.