Web Reporting vs. Web Analysis: An Important Distinction for Marketers

Web reporting is often mistaken for Web analysis, but the two are wildly different both in scope and value.  Web reporting is essentially what blogger and Google Analytics Evangelist, Avinash Kaushik, calls data puke.  It offers very little value to a marketer seeking actionable data to help drive meaningful website changes that can then translate into increased conversions, revenue and a more successful business. Web analysis goes far beyond showing you numbers and charts, to showing, or better yet, telling you, what those numbers and charts really mean for your business. 

The unfortunate abundance of Web reporting prowling the digital streets was the driving force behind the development of Amadesa InPlace.  Our goal was to provide an optimization management center that would empower marketers to see more than just Web reporting easily and quickly, digging deep into the analysis of their website tests and optimizations.  Amadesa InPlace enables easy access to actionable information that drives change, while driving business. You decide. Get to know Amadesa InPlace here, and experience the difference between Web reporting and Web analysis.