This is post #2 in a series of posts that will discuss the optimization process from planning through analysis. If you missed post #1, please take a quick read here.
We have a good understanding where to start testing and with how many test versions to run for the traffic available:
- Highly trafficked pages that contribute to business objectives
- Pages that have 'improvable' KPI’s (high exit rate, low add to cart rate, low click through rate, improvable revenue per visitor, etc.)
- Pages / flows that have diverse; ‘segmentable’ traffic that may be influenced by segment testing and targeting
A key next step in the preparation process is to take a ‘traffic inventory’ of all pages that will be included in your testing. Traffic inventory; why is this important?
