Amadesa's own CEO, Rita Brogley, guides you through easy steps to get started with behavioral targeting on SEJournal: http://bit.ly/9J68oM
We want to hear from you
optimization
Saving Money on Search Advertising
Earlier this month, The Business Insider published a post titled: "How To Save Money On Search Advertising". A timely post given the new year and potentially, new budgets. There are many strategies that can be used to optimize search budgets, unfortunately, site side optimization tends to be one of the last strategies implemented and practiced on an ongoing basis. Furthermore, implementing automated optimization programs like product/content recommendations or behaviorally targeted promotions, automatically refine and improve conversion rates.
Matt Pantaleone
Optimization Manager
Congrats to Mountain Equipment Co-Op (MEC) and their Gold Ribbon Winning Test!
We're pleased to announce that one of our clients, Mountain Equipment Co-Op (MEC) has won a Gold Ribbon for Best Ecommerce Site Test from Anne Holland's "Which Test Won" Best Tests of 2009. The test (highlighted here) illustrates what you can do by taking action after looking at your site analytic reports.
Creative Ways to Make an Impact
At Amadesa, we’re constantly coming across new and innovative test ideas that make an impact. Typically, the more interesting tests come from collaborations among our clients, partners, and the Amadesa client services team. In this post, I’d like to focus on one of the last pages considered for testing – the 404 Error page.
I have the power and technology to do… Now what was it again that I do?
You are successful. You have the software that enables you and your team. You have a “culture of optimization” that allows you to make calculated, strategic decisions about your website. You have the dedication and drive to succeed in testing, optimization and continual improvement.
Matt Pantaleone
Optimization Manager
Does Segmentation Have to Be So hard?
Segmentation is no doubt a vital next step in your optimization effort, if you are not doing it already. By far, this can be one of your best strategies, by helping you focus on visitors that are more important to your business and creating content that is more directly relevant to them. Everybody is recommending it, and it makes sense – dividing your visitors into groups by interest and creating and delivering the information to best suit their needs. But damn, why does it have to be so hard? Did all the people recommending it and talking about it ever think of what it takes to segment traffic on a site?
