Amadesa

Earlier this month, The Business Insider published a post titled: "How To Save Money On Search Advertising". A timely post given the new year and potentially, new budgets. There are many strategies that can be used to optimize search budgets, unfortunately, site side optimization tends to be one of the last strategies implemented and practiced on an ongoing basis. Furthermore, implementing automated optimization programs like product/content recommendations or behaviorally targeted promotions, automatically refine and improve conversion rates.

As I browse my favorite ecommerce websites both as a customer and as an optimization manager, I constantly find myself presented with the ubiquitous “rotating banner promotion area”. We have all seen these. Take a moment and browse through some of the top 500 Internet retailers, and you’ll know what I mean. Common design/functional elements include fade in/fade out transitions, pause buttons and quick navigation to the next offer.