Amadesa

Segmentation (targeting specific messages to pre-defined segments) is a powerful, widely used personalization methodology. In fact, a recent Forrester report indicated that 95% of marketers surveyed either currently use or plan to use segmentation within the next twelve months to deliver targeted content to their customers.

Amadesa’s segmentation and targeting capabilities allow for unlimited segment creation, unlimited targeting options, and quick and easy deployment. The point to consider is that this is a manual process - your segments are defined by the assumptions you make about your web visitors.

Your customers, your offers, and your competitors are all constantly evolving. The segments that you’ve pre-defined may quickly become outdated and require more manual maintenance to ensure you’re adapting to the changes in the market. Unidentified micro segments (or correlations between individual users) may exist within segments. These micro segments are almost impossible to define manually as they are constantly evolving and modifying based on real time behavior.

Amadesa’s Behavioral Targeting (BT) is a fully automated alternative. We call it our “Set it and Forget it” solution. You integrate the code just once, and then leverage the power of the technology to do all the heavy lifting. Our algorithms automatically identify the micro-segments for you, based on real-time behaviors, and then serve the most relevant content to each visitor.

If we look at the above example with Behavioral Targeting, gone are the needs to pre-define segments and targeted optimizations. All you need to do is add the content and click “go”! Amadesa’s software automatically learns and improves over time.

If you fall within that 95% range that is either currently using or planning to use segmentation and targeting this coming year. Amadesa’s Behavioral Targeting is the solution that can significantly increase your learning and results. Drop me an email at vicky@amadesa.com if you’d like to talk about the ways BT might work for you, or if you’d like a copy of the Forrester report I mentioned. It’s full of great stats and info and highlights our success with our client Smooth Fitness. 78% increase in conversion and $1.3 million increase in revenue!!