We're pleased to announce that one of our clients, Mountain Equipment Co-Op (MEC) has won a Gold Ribbon for Best Ecommerce Site Test from Anne Holland's "Which Test Won" Best Tests of 2009. The test (highlighted here) illustrates what you can do by taking action after looking at your site analytic reports.
Amadesa's client services team assisted MEC in identifying key pages for improvement; the 404 page was determined to be an easy target. After rolling out several test versions aimed at improving revenue per visitor (RPV) and overall conversion rate, the winning version contributed greater than 73% in revenue per visit lift...!
Oh, and by the way, MEC was also got an Honorable Mention Award for their site search improvement test.
Congrats to MEC on their test design and results! Keep up the great work!
Read More on the awards: http://whichtestwon.com/awards
Read more about this test: http://whichtestwon.com/archives/2254
Read about MEC's site search improvement test: http://whichtestwon.com/archives/2620
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