At Amadesa, we’re constantly coming across new and innovative test ideas that make an impact. Typically, the more interesting tests come from collaborations among our clients, partners, and the Amadesa client services team. In this post, I’d like to focus on one of the last pages considered for testing – the 404 Error page.
Please join us at the upcoming Web Analytics Wednesday networking event at Harlot SF in downtown San Francisco.
Web Analytics Wednesday is the world's largest social network for web analytics professionals, and Amadesa will be hosting the next event! This is a great chance to meet and talk with other online analytics and optimization professionals in a fun and informal setting. Amadesa invites you for a round of drinks and light appetizers.
Matt Pantaleone
Optimization Manager
Segmentation (targeting specific messages to pre-defined segments) is a powerful, widely used personalization methodology. In fact, a recent Forrester report indicated that 95% of marketers surveyed either currently use or plan to use segmentation within the next twelve months to deliver targeted content to their customers.
Vicky Blocker
Director of Sales and Business Development
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