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Traffic comes in all different shapes, sizes and conversion rates!

This is post #2 in a series of posts that will discuss the optimization process from planning through analysis. If you missed post #1, please take a quick read here.

We have a good understanding where to start testing and with how many test versions to run for the traffic available:

  • Highly trafficked pages that contribute to business objectives
  • Pages that have 'improvable' KPI’s (high exit rate, low add to cart rate, low click through rate, improvable revenue per visitor, etc.)
  • Pages / flows that have diverse; ‘segmentable’ traffic that may be influenced by segment testing and targeting

A key next step in the preparation process is to take a ‘traffic inventory’ of all pages that will be included in your testing. Traffic inventory; why is this important?

Matt Pantaleone
Optimization Manager

Two Steps to Take Before Launching your Optimization

As the first in a series of entries, Amadesa is going to provide you with industry best practices and helpful hints! However, the first step is understanding what to do before launching an optimization. We will break this topic into several sections as it is one of the fundamental (and most important) steps in testing.

Katherine Lundeen
Optimization Manager

Increase Relevance, Increase Returns

John Lovett, a Senior Analyst at Forrester Research, recently published a research report titled “Sharpening Web Site Relevance.” It is available at Forrester’s web site (registration/purchase required), and provides a great perspective on how important it is to approach web site optimization from the customer’s perspective.

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