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Strategies for Creating an ‘Intelligent’ Site Promotion Area Using Behavioral Targeting

As I browse my favorite ecommerce websites both as a customer and as an optimization manager, I constantly find myself presented with the ubiquitous “rotating banner promotion area”. We have all seen these. Take a moment and browse through some of the top 500 Internet retailers, and you’ll know what I mean. Common design/functional elements include fade in/fade out transitions, pause buttons and quick navigation to the next offer.

Matt Pantaleone
Optimization Manager

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