Segmentation is no doubt a vital next step in your optimization effort, if you are not doing it already. By far, this can be one of your best strategies, by helping you focus on visitors that are more important to your business and creating content that is more directly relevant to them. Everybody is recommending it, and it makes sense – dividing your visitors into groups by interest and creating and delivering the information to best suit their needs. But damn, why does it have to be so hard? Did all the people recommending it and talking about it ever think of what it takes to segment traffic on a site?
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