Amadesa & Shoebuy.com to Present at Marketing Sherpa's Optimization Summit 2011 in Atlanta June 1-3

Marketing Sherpa's Optimization Summit is a tremendously valuable opportunity to dig deep into the science of optimization, and help marketers tap into its endless power. The 3-day conference gives marketers the tools they need to apply optimization techniques and best practices to their own marketing campaings, helping to dramatically improve marketing ROI and continually boost business.  The event will feature a wide variety of illustrative marketer case studies that also draw from Marketing Sherpa's extensive, 10-year research experience. 

This year, I am honored to be one of the speakers on the "Overcoming operational barriers to optimization implementation" panel on Friday, June 3, at 2:00 p.m. ET. Valued Amadesa customer, Shoebuy.com, will also be speaking at the Summit. James Keller, Shoebuy.com's Chief Marketing Officer, will present on Thursday, June 2, at 10:45 a.m. He will discuss how Shoebuy.com has used Amadesa solutions to improve ROI through the succesful optimization of checkout flows, registration pages and social media promotions.

Shoebuy.com's optimization work provides an excellent, concrete example to marketers wishing to boost their own ROI and revenue through optimization and testing. James will discuss the details of Shoebuy.com's optimization work, helping to exemplify a successful optimization program and how to get there.