Show me what I want: Personalized Recommendations

Your users are unique and their wants and needs align to your organization in many different ways. While you can delve into the analytics of the activity on your website and manually extract a few gems information, wouldn’t it be easier to automate the process and dynamically target each and every user who comes to your site? Of course! Why not deliver the most relevant content to users as they browse your site and customize each user’s experience? Why not make it personal?

Katherine Lundeen
Optimization Manager

Saving Money on Search Advertising

Earlier this month, The Business Insider published a post titled: "How To Save Money On Search Advertising". A timely post given the new year and potentially, new budgets. There are many strategies that can be used to optimize search budgets, unfortunately, site side optimization tends to be one of the last strategies implemented and practiced on an ongoing basis. Furthermore, implementing automated optimization programs like product/content recommendations or behaviorally targeted promotions, automatically refine and improve conversion rates.

Matt Pantaleone
Optimization Manager

Congrats to Mountain Equipment Co-Op (MEC) and their Gold Ribbon Winning Test!

We're pleased to announce that one of our clients, Mountain Equipment Co-Op (MEC) has won a Gold Ribbon for Best Ecommerce Site Test from Anne Holland's "Which Test Won" Best Tests of 2009. The test (highlighted here) illustrates what you can do by taking action after looking at your site analytic reports.

Isaac Kim
Optimization Manager

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