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September 28, 2011
Online Retailers See Lift in Conversions Over the Last Year, Mostly from Website Testing & Optimization
Posted by: polson
The last couple of years have seen significant growth in an interest in and commitment to website testing and optimization. With this growth, e-retailers and other e-commerce businesses across industry verticals have seen notable improvement in performance, conversions, usability and sales. The effort requires company-wide buy-in, careful strategic planning and calculated execution, but the rewards, as many have seen, are well-worth it.
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July 21, 2011
I will be speaking at “The Doctor is In” workshop during Shop.org's 2011 Annual Summit!
Posted by: polson
Amadesa will be exhibiting at the Shop.org 2011 Annual Summit September 12 -14 at the Boston Convention & Exhibition Center in Boston, MA!  This exciting 3-day event will offer attendees the opportunity to learn what's hot in digital retail, gain expert insights into what works and what doesn’t, learn all about the mobile phenomenon, and so much more. 
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May 26, 2011
Amadesa & Shoebuy.com to Present at Marketing Sherpa's Optimization Summit 2011 in Atlanta June 1-3
Posted by: rbrogley
Marketing Sherpa's Optimization Summit is a tremendously valuable opportunity to dig deep into the science of optimization, and help marketers tap into its endless power.
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May 23, 2011
Web Reporting vs. Web Analysis: An Important Distinction for Marketers
Posted by: roistad
Web reporting is often mistaken for Web analysis, but the two are wildly different both in scope and value.  Web reporting is essentially what blogger and Google Analytics Evangelist, Avinash Kaushik, calls data puke.  It offers very little value to a marketer seeking actionable data to help drive meaningful website changes that can then translate into increased conversions, revenue and a more successful business.
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May 17, 2011
Shoebuy.com Nominates Amadesa for eTail 2011 eCommerce Rising Star for Analytics & Testing!
Posted by: roistad
Amadesa prides itself on an unwavering commitment to continous innovation, and offering the best testing, targeting and analytics products possible to our e-business and e-commerce clients in order to help them succeed and thrive.  We are honored to have one of our valued clients, Shoebuy.com, nominate Amadesa for eTail's 2011 eCommerce Rising Star for testing and analytics.  We are thrilled and thankful to sit on this list alongside other leading services helping retailers overcome challenges and maximize potential every day.
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Online Retailers See Lift in Conversions Over the Last Year, Mostly from Website Testing & Optimization
I will be speaking at “The Doctor is In” workshop during Shop.org's 2011 Annual Summit!
Amadesa & Shoebuy.com to Present at Marketing Sherpa's Optimization Summit 2011 in Atlanta June 1-3
Web Reporting vs. Web Analysis: An Important Distinction for Marketers
Shoebuy.com Nominates Amadesa for eTail 2011 eCommerce Rising Star for Analytics & Testing!

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