Leadership Team
Amadesa’s leadership team is made up of technology development and interactive marketing veterans who are passionate about creating and supporting the best Web optimization solutions. Meet the executives behind Amadesa’s fully integrated suite of products, services and expertise.
Gidi Krupnik, Chief Financial Officer
Gidi is a qualified Israeli CPA with over 10 years of experience in leading financial positions within technology companies. Gidi joined Amadesa from Aspect Imaging, world’s leader in high-performance compact MRI imaging systems for preclinical, clinical and advanced industrial applications where he served as CFO. Before that Gidi served as CFO of Verix, a provider of Performance Management Optimization with Advanced Analytics Application and Informatica Israel.
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Vince Beese, Chief Revenue Officer, GM of US Operations
Vince focuses on growing revenue through the sales and business development organizations by delivering Amadesa’s personalization and web testing solutions to a wider audience. Beese, who has extensive experience in growing young companies into market leaders, also works with the executive team to continue execution of the organization’s growth strategy. Additionally Vince has overall responsibility for US operations including Marketing and Client Services.
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Shlomo Lahav, Chief Scientist
Shlomo is the architect behind Amadesa’s Software as a Service (SaaS) personalization technologies and provides strategic guidance for our software platform. Shlomo draws upon his technical expertise from the financial, web, medical, and other industries to build business solutions that result in dramatic increases to our clients’ revenue streams.
Shlomo’s ability to capitalize upon his experience in data mining, machine learning, text processing, simulations, analytic and hybrid domain modeling brings a vast breadth and depth of knowledge to Amadesa’s development team.
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Pete Olson, Vice President of Enterprise Solutions
Pete brings nearly ten years of experience in product management and account management to Amadesa. In this role, Pete is responsible for providing the strategic direction for the company’s technology platform, listening to the needs of customers, and offering a unique value proposition to the markets served by the company.
He is also responsible for building relationships with key technology partners. Pete’s knowledge and background in ecommerce platforms and services brings a unique perspective to client applications (scenarios) and value delivered by the Amadesa platform.
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