Marketing Sherpa Optimization Summit

The Optimization Summit is focused on helping marketers tap into the science of optimization and applying it to specific marketing campaigns. The 3-day event centers on a variety of illustrative marketer case studies that draw from Marketing Sherpa's extensive 10 years of research experience. Rita Brogley, CEO of Amadesa, will present in the "Overcoming operational barriers to optimization implementation" panel on Friday, June 3, at 2:00 p.m. ET. James Keller, Chief Marketing Officer at Amadesa customer Shoebuy.com, will also present on Thursday, June 2 at 10:45 a.m. Keller will discuss how the company has used Amadesa solutions to improve marketing ROI through optimizing checkout flows, registration pages and social media promotions. Learn more about the Optimization Summit here.