The 7 Secrets of Successful Onsite Testing: The Merchant's Cheat Sheet for Testing & Targeting
February 8th, 2011
Amadesa
Merhcants simply must get shopping experiences right, where an understanding of one's customers ensures that tactics and timing are aligned with one's target audience. Testing should be a mandatory e-tailer marketing strategy as one rarely finds a tool that effectively impacts both user experience and conversion. Watch our archived webinar here, and learn why testing is no longer optional for online retailers. You can also download the complete slides here. Plus, hear the e-tailing group's 2010 Holiday Performance Metrics, and get tips on how to start your own successful website testing and targeting program. The webinar is presented by Freedman, President, the e-tailing group and Rita Brogley, CEO, Amadesa.
